Selwyn the Salmon's imaginative leap

Was to think about fish-cakes without losing sleep.

A concept at which even red salmon pales

Was it really, he wondered, like rarebits and Wales,

A mere marketing ploy linking 'tatoes and fish,

Not a form of mash murder, but the name of a dish?

Could the term, long-established, be used just as well

For a line of confectionery Selwyn could sell

Fairy cakes, Battenbergs, marzipan loaves

Sold in smart little bakeries in inlets and coves.

Or wherever fish gather round reefs, rocks and pools

In large 'glomerations, especially schools.

His take on fish-cakes was such a success

That Selwyn became a tycoon, more or less,

Sufficiently moneyed to cruise half round the earth

Back to one special river - the place of his birth.